Wedding




Topics covered in the Complete Course in Wedding and Event Planning.

Sheffield's Course covers everything you need to know about the art and business of Wedding and Event Planning. The following does not touch on all our Course covers, but it will give you a sense of the scope of the Course:

Unit One:

  • The roles and responsibilities of a wedding and event planner.
  • Different types of fee schedules used by wedding planners.
  • Compiling a wedding guest list and keeping track of responses.
  • The origin of common wedding customs.
  • Wedding traditions from around the world.
  • The wedding ceremony in different religious traditions.
  • Special types of wedding ceremonies.
  • How to conduct a wedding rehearsal.

Unit Two:

  • Creating a wedding budget.
  • Ways that couples and their families may divide the costs of a wedding.
  • Items to include in vendor contracts.
  • Different types and styles of wedding gowns.
  • Wedding attire for the groom, wedding party, and parents of the bride and groom.
  • Planning and organizing a wedding reception.
  • Wedding showers, rehearsal dinners, and other wedding-related parties.
  • Choosing and contracting with a caterer.
  • Ordering and serving a wedding cake.

Unit Three:

  • Choosing and contracting with musicians and DJs.
  • Choosing and contracting with a qualified florist.
  • Factors to consider when making floral decisions for a wedding.
  • Choosing and contracting with photographers and videographers.
  • Budgeting for the honeymoon.
  • Contracting for special transportation, such as limousine service.

Unit Four:

  • Working with clients who have difficult family situations.
  • Helping clients cope with wedding stress.
  • Planning a wedding that will perfectly fit the personal style of your client.
  • Legal requirements for your own business.
  • Keeping well-organized financial records.
  • Developing a business plan.
  • Using creative marketing strategies to promote your business.

Unit Five:

  • Applying wedding etiquette to real-life situations.
  • Handling difficult clients.
  • Dealing with complicated situations.
  • Planning corporate events, charity events, bar mitzvahs, and other parties.
  • Locating and evaluating wedding-related vendors in your geographical area.
  • Researching employers in your area who hire wedding and event planners.
  • Evaluating vendor contracts.

Unit Six:

  • Creating a plan for hiring and managing "day of" assistants.
  • Managing the details of a destination wedding.
  • Coordinating the logistical deals of a wedding.
  • Creating an "inspiration point" and color scheme for a wedding.
  • Coordinating wedding accessories with the wedding design scheme.
  • Combining different styles in interesting ways.
  • Working with the interior design of reception and ceremony locations.
  • Identifying a target audience for your business.

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